On-going News Coverage:
• The Bridge Ratings "Future of Radio - 2008" now available to BR clients. Read about it here.

According to a new Bridge Ratings report, Gen-Y attrition at terrestrial radio is not in a critical state.

Current Stuff:
• Future of Radio: Revenues Sneak Peak
New Letter from the Chairman

• Coming Soon:

The PPM X-Ray: Why PPM is Only Slightly More Accurate Than Diary Ratings

Bridge Ratings Analysis: "Youth Attrition from Terrestrial Radio is Not as Critical as You Might Think"

From the Bridge Ratings Field Study Guide:
   "New Music is the Key to Radio Listening      Growth"

New Reports Next Week at bridgeratings.com

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